These are the very first two lines of the song, “Unforgettable” – certainly one of Nat King Cole’s greatest hits. For those of your reading this blog who might not be knowledgeable about him, Nat King Cole, was a musician who arrived on the music scene as a jazz pianist who also became know for his soft, smooth baritone vocals. He was popular between 1935 and 1964, with a vocation that included a tv program hosted by Cole in the late 1950s – a controversial move by NBC since no other shows were hosted by African Americans at that time. Nat King Cole died in February 1965 from lung cancer. His daughter, Natalie Cole carries on the music tradition and is just a star in her own right. “Unforgettable” is certainly one of my personal favorite Nat King Cole songs. Irrespective of where I am or what I am doing, when I hear it, I stop and listen. His voice, his grace in coping with adversity, and his incredible talent made Cole an unforgettable entertainer.
I was waiting to generally meet with certainly one of my clients last week and as I sat in the lobby of his office, “Unforgettable” was playing in the background. Thinking occurred to me of how nice it would be if our customers considered us as “unforgettable” – encouraging repeat business that means profitability. Surefire new loan officer
For us to be unforgettable to the consumer, we must make certain our clients are unforgettable to us. As a CEO, it’s your responsibility to encourage your staff to (1) call the consumer by name, especially when she or he is just a repeat client, (2) know something personal about the consumer – a popular hobby, pastime or interest, and (3) know the preferences of your customer with regards to the merchandise or services they buy from you. If your organization keeps a customer relationship management (CRM) database, getting and retrieving this data should be easy. If you do not capture and store your customer data, perhaps it’s time and energy to consider doing so. You will find a lot of options out there for customers today and if you’re not developing and maintaining a connection with your web visitors, I guarantee you…somebody else will be.
So the very next time you engage with your web visitors, clients, patients, or members, make the transaction not only memorable, make it – unforgettable.